Beyond Advertising: The Pharmaceutical Industry's Hidden Marketing Tactics
DTC ad for Lipitor, featuring Dr. Jarvik In early January, the U.S. House Committee on Energy and Commerce began investigating celebrity endorsements in television ads for brand-name drugs. The investigation was sparked by Pfizer's commercials for its best-selling cholesterol drug Lipitor. These dir...
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Release of Generic Lipitor Is Delayed
The settlement of a patent dispute over the blockbuster cholesterol drug will delay the release of generic versions in the United States until 2011....
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Heartburn Drugs May Neutralize Plavix U.S. health officials are studying reports that the action of the popular blood thinner Plavix can be neutralized by some heartburn medications, the Associated Press reported. Plavix, used to prevent deadly blood clots, has been prescribed to more than 90 millio...
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